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Here are some frequently asked questions (FAQ)

How do you work out your prices?

For carpet cleaning, prices are based on the size of the areas you want cleaned and how many steps you have. We have a minimum charge of £105 for the first area. The minimum price per area is £35, with discounts available for larger properties. Stain removal starts from £120 for the first hour. Upholstery and leather cleaning start from £50 per seat. Rugs are priced per square metre with a minimum charge of £150. (Prices as of 2025.)

We’re happy to provide a free estimate over the phone or via WhatsApp if you can give rough measurements. Otherwise, we can arrange a home visit to pre-inspect and measure the property.

Do you have insurance?

Yes. We are fully insured with £5 million public liability cover, along with “items worked upon” insurance for added protection.

What makes your service different from others?

We are fully advanced NCCA members, IICRC members and Trading Standards accredited. We work to the British Standards Institute PAS86 standard. We’re also one of Shropshire’s only IICRC commercial cleaning technicians. We regularly update our training and even provide training to new and experienced cleaners — so you’re always in safe hands.

We’ve been cleaning carpets in Telford and Shropshire for over 20 years. Jared is also a trained carpet installer and carpet inspector. We use a powerful truck-mounted system with our own onboard water supply and off-site waste disposal — never down your toilet.

Our biggest strength is our customer service. Many clients have stayed with us for nearly 20 years because we offer a personal, old-fashioned level of service rarely seen these days.

How often should I have my soft furnishings cleaned?

Most manufacturers recommend professional wet extraction every 12–18 months. Regular vacuuming with an upright cleaner is recommended weekly. We can offer tailored advice based on your soft furnishings and carpet types.

I’ve had cheaper quotes. Why are your prices higher?

Not all cleaning companies work to the same standards. We follow strict procedures, invest heavily in training, insurance and equipment, and we prioritise customer service and long-term results. Some companies use low-cost equipment or skip essential steps (“splash and dash”), which often leads to damage or rapid re-soiling.

Our quotes are transparent and based on a proper pre-inspection. There are no hidden charges, no add-ons, and no upselling. Check our reviews — they reflect the quality and care we put into every job.

Can you remove tough stains like red wine or pet urine?

Carpets take a beating, so it’s normal for them to get spots and stains. Many spots are easy to remove; true stains (where colour has been added to the fibre) are more complex. While we’ve removed countless stains, no company can guarantee every stain will come out. Using supermarket stain removers can often set stains permanently — we advise against them.

Urine and odour issues usually require sub-surface treatment. We specialise in odour removal; please see our odour removal page for full details.

How long do carpets take to dry after cleaning?

Most carpets are touch-dry within 2–4 hours. Our truck-mounted system extracts more moisture than DIY or portable machines, helping carpets dry faster. We also use speed-drying equipment where needed, so most carpets and upholstery are usable the same day.

My carpet became dirty quickly after a previous clean. Why?

This is usually caused by detergent residue being left behind during cleaning. Residues attract dirt, causing rapid re-soiling. We use free-rinsing, eco-friendly products that break the bond between dirt and fibres, allowing them to rinse cleanly away.

Are your products safe for children and pets?

Absolutely. Our products are safe, non-toxic and WoolSafe approved — safe for children, pets and allergy sufferers. If you have a specific sensitivity, just let us know, and we’ll choose the right products for you.

Do you cover all of Telford and the surrounding areas?

We cover Telford & Wrekin, Shrewsbury and a wide range of surrounding areas throughout Shropshire. Some locations outside our main radius may incur a small travel charge.

Can you quote over the phone?

We can sometimes give an estimate based on your room sizes. However, for accuracy and fairness, we prefer a free home survey. Every property is different, and factors like soiling levels and fibre types affect the final price. A home visit ensures you get an accurate quote with no surprises.

If you have any other questions, please don’t hesitate to contact us.

Carpet 7 point process

1. Pre-Survey

This is carried out on all carpets that will be potentially cleaned. This is for fibre identification, to check for existing damage, potential problems and in some cases, cleaning limitations. The results will be fully discussed with the customer before any work is carried out

2. Pre-Clean Vacuuming

Around 80-85% of soiling in carpets is dry particulate dust/grit type soiling. The first important stage of all cleaning processes is to remove as much dry soiling as possible before wetting the carpet. All carpets are pre-vacuumed with a heavy-duty commercial grade vacuum cleaner.

3. Spotting & Pre-Spray

Some carpets may have spots and stains that need separate attention before the carpet is pre-sprayed. After these have been treated the carpet will be pre-sprayed with a product appropriate to the soiling and fibre type.

4. Agitation

Done by a machine, this is used to open the carpet pile and works the cleaning solution into the carpet fibres allowing it to work on the deeper down soils and preparing the carpet for rinse extraction. Agitation is a very important part of the cleaning process and commonly skipped by cleaning companies.

5. Rinse extraction

Solution is jetted into the carpet at over 110degrees C and over 250psi. The wand pass then extracts the solution and soiling and is lifted out by our truck mounted cleaning system* and wastewater is recovered back into our vehicle. This leaves your carpets smelling fresh and free from cleaning solutions. * dependant on access

6. Drying

Our extraction equipment will typically leave your carpets touch dry within a few hours, but as part of the service and for extra convenience, we use our air movers which will help dry the carpets fast if required.

7. Final groom and run through

Carpets are groomed if required and then we’ll run through the finishing details and ask you to check your happy and then its time to say goodbye

Our truck mounted cleaning system benefits

Q: What are the benefits or a truck-mounted cleaning system over a portable machine?

A: There is a huge difference between a portable machine using electric from a typical plug and a petrol-driven engine. We have our own power supply and bring our own filtered water supply to all jobs. It allows for such a variety of benefits. We have listed them below to explain in better detail:

1. Immense Heat

Our truck mount produces immense temperatures of over 230 degrees F. These temperatures kill bacteria, germs, and viruses in your soft furnishings and are simply not available from the average tap.

2. Vacuum Power

Our truck mount can extract nearly twice as much moisture from soft furnishings compared to most high-spec portables. This allows carpets to dry quicker and leave a superior result.

3. Rinsing Power

We have our own water supply on board, so there’s no need to use your water and fill buckets. Our truck mount can flush pollutants from your carpets & upholstery deeper and faster with the reassurance it is being fully extracted.

4. Waste Removal

In the unique times we are in, we can reassure you all waste from your soft furnishings is secured into our van mounted waste tank and disposed of off site. We do not tip contaminated waste or soiling down your toilets or around your property. All pollutants are exhausted outside at the machine and not back into your property.

Watch our truck mount in action

Upholstery 7 point process

1. Pre-Survey

This is carried out on all carpets that will be potentially cleaned. This is for fibre identification, to check for existing damage, potential problems and in some cases, cleaning limitations. The results will be fully discussed with the customer before any work is carried out

2. Pre-Clean Vacuuming

Around 80-85% of soiling in carpets is dry particulate dust/grit type soiling. The first important stage of all cleaning processes is to remove as much dry soiling as possible before wetting the upholstery. All upholstery is pre-vacuumed with a heavy-duty commercial grade vacuum cleaner.

3. Spotting & Pre-Spray

Some upholstery may have spots and stains that need separate attention before the fabric is pre-sprayed. After these have been treated the fabric will be pre-sprayed with a product appropriate to the soiling and fibre type.

4. Agitation

Done by a machine or by variety of methods. This is used to work the cleaning solution into the fibres allowing it to work on the deeper down soils and preparing the upholstery for rinse extraction. Agitation is a very important part of the cleaning process and commonly skipped by cleaning companies.

5. Rinse extraction

The solution and soiling are then lifted by our water extraction machine using the latest in upholstery cleaning tools, the Sapphire Pro. These are designed to clean the fabric without spraying water deep into the cushion, meaning that over wetting is eliminated, and the drying time is a lot faster

6. Drying

Our extraction equipment will typically leave your fabrics touch dry within a few hours, but as part of the service we will speed dry the fabrics as much as possible prior to leaving.

7. Final groom and run through

The upholstery is groomed if required and then we’ll run through the finishing details and ask you to check your happy and then its time to say goodbye

Latest Articles

Eco friendly upholstery & carpet cleaning Telford, Shrewsbury & Shropshire

Dog Urine Damage to Carpet Backing – Shropshire Case Study

Quick summary:
Persistent urine odours are rarely just a surface issue. In this case, contamination had worked its way through the carpet, into the backing, underlay and subfloor — something standard cleaning simply won’t resolve.

The original problem

We were asked to attend a property in Shropshire to inspect a carpet affected by ongoing urine odour. The customer had cats that had repeatedly urinated along two walls in a large lounge diner. They had already tried various DIY cleaning products and online remedies, but despite this, the smell remained.

On inspection, using a moisture meter, we checked deeper into the carpet structure — not just the surface fibres. Much of the carpet was still sodden with moisture from previous cleaning attempts, and contamination had travelled through into the backing and underlay. At this point, it was clear that surface cleaning alone would never resolve the issue.

What we found when we returned

We returned around a [...]

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Why Do Carpets Smell After Cleaning?

If you’ve recently had your carpets cleaned and noticed a damp or slightly musty smell afterwards, you’re not alone. It’s a question we’re asked fairly regularly.

In many cases the smell disappears as the carpet dries. However, sometimes it can indicate an underlying issue such as trapped contamination, slow drying or old spillages being reactivated.

Understanding why this happens can help you decide whether it’s simply part of the drying process — or something that needs further attention.

The simple explanation
  • Carpets can sometimes smell after cleaning because moisture reactivates odours trapped deep within the carpet fibres, backing or underlay.
  • Common causes include slow drying, pet urine contamination, old spillages being reactivated or carpets becoming overwet during DIY cleaning.
  • In most cases the smell disappears once the carpet has fully dried, usually within 24 hours.
Moisture releasing trapped odours

Carpets act like giant filters in the [...]

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Wool Carpets: Why Experience Matters When Choosing a Carpet Cleaner

Professional air movers drying a wool carpet after cleaning
From Fleece to Floor… and Beyond

If you caught our last blog, you’ll know just how much care goes into making a wool carpet — from grading the fleece right through to the final weave. It’s a natural product, built to last, and a real investment in your home.

That’s exactly why it deserves proper care. When you choose someone to clean a wool carpet, you’re not just paying for a quick tidy-up — you’re trusting them to protect something that’s meant to last decades.

Why Wool Carpets Deserve Specialist Care (and the Risks When They Don’t)

Wool is a fantastic material — resilient, naturally stain-resistant, and beautiful underfoot — but it’s also unforgiving when handled incorrectly.

We often get calls from people after a bad experience with another cleaner: carpets left soaking wet, sticky, or even damaged. Sadly, it’s not rare. The carpet cleaning industry isn’t regulated, which means anyone can buy a machine, [...]

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From Fleece to Floor – The Story Behind Every Wool Carpet

woolsafe

It’s not every day you get to see where the carpets we clean actually begin their journey, so when I got the chance to attend the WoolSafe “Fleece to Floor” Tour, I jumped at it.
For me, training and learning have always been at the heart of what I do – and understanding the process from start to finish really reinforces why wool carpets deserve proper care and respect.

The tour was a real eye-opener. From the moment the fleece is sheared, sorted, and cleaned, through to spinning, dyeing, and weaving, the level of skill and craftsmanship involved in producing a single wool carpet is incredible. Every stage takes time, precision, and dedication. You really come away appreciating that a good wool carpet isn’t just another floor covering – it’s a piece of British heritage and hard work that starts on the farm and ends under your feet.

The Journey Begins – Grading and Sorting
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Training, training and more training

our cleaning training courses
Our training courses, the story so far…

It’s been such a long time since I’ve sat down and found the time to write a new blog post. Our last post, ” A new adventure ” was back in 2022! Time has just flown by since, and our courses have come such a long way from there. We’re now on version Mk 8 of the course, just showing how many changes we’ve made since the original one

Back in 2022, myself and training partner Lee Breen from Fabricmaster Eastbourne, were somewhat dropped into the position of training, and back then it was something I’d never dreamed of doing, never mind still be doing nearly 3 years later. The response has been overwhelming from students and experienced cleaners. These guys and gals are spending their hard-earned money to come and sit and learn from us, which is something to this day I still don’t give myself credit [...]

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Woolsafe cleaning in Shropshire

woolsafe logo

It’s been a while since I’ve had the chance to write a blog, time seems to have gone so quickly. It was back in 2020 when we sat and passed our course to join wool safe and become a certified wool safe service provider offering specialist wool safe carpet cleaning across Telford, Shrewsbury, and Shropshire.

woolsafe logo

We’re now starting our 3rd yr as a woolsafe service provider so I thought id write some thoughts down on where we were at. Training for me has always been one of my biggest goals and with that was my ultimate goal to be the most experienced cleaning technician in Shropshire and possibly beyond. Our industry unfortunately is an unregulated industry. Too many cleaners simply set up with minimal training and then set [...]

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A new adventure

upholstery course

Since the beginning of my cleaning career, I always wanted to learn as much as I could to ultimately offer the best cleaning experience to customers in Shropshire as it was woefully lacking. I already had a vast amount of experience in the carpet trade as a fitter and general carpet knowledge but upholstery had so many pitfalls and disasters waiting to trip the average cleaner up, I decided way back I had to become top of my game in this particular field of cleaning.

sofa on fire

Something I found over the years was there was a very little experience within the industry for upholstery cleaning. I remember my 1st training courses thinking id never touch a sofa or fabric again for fear of total destruction! or sofas spontaneously combusting in front of my eyes and this [...]

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Woolsafe service providers

woolsafe logo
Training is Key, without this what are we?

Its been a while since we’ve had a chance to find time to write a post with all the pressures of Coronavirus continuing. Today i found time to sit down and announce our newest announcement.

We’ve always taken training seriously at JL Carpet cleaning. It was always one of my bugbears within this unregulated industry that so many cleaners simply set up with minimal training and then set themselves loose on clients flooring. From the years I spent in the carpet industry I saw too many disasters from incorrect cleaning and whilst many would say “cleaning is simple” in reality it’s a lot more complex than that.

It was always my goal to be the most experienced and technically trained operator in Shropshire and amongst the best in the UK. Over the years this came to fruition through becoming NCCA (national carpet cleaners association) advanced members [...]

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Coronavirus Cleaning

coronavirus image

Its a blog time again, and since I’m still on lock down 😏, I’ve plenty of time to write it! I wanted to try and put together a blog listing what we’re doing moving forward including some new products and use of equipment, what tips we can suggest and what to avoid when it comes to the coronavirus and carpet & upholstery cleaning.

Firstly, I just wanted to say thanks for taking the time to read this and hope you find it of use. We hope your well and staying safe. We’re living in a strange period of time, things look completely different from how they were not so long ago. As all responsible businesses are finding we are making changes to certain things to ensure we can ensure safety for our clients and ourselves. This will be a game-changer in my eyes, as businesses who don’t layout what protection and precautions their offering clients [...]

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Disinfection services for Shropshire

I’m writing this for my lockdown headquarters!

The recent coronavirus outbreak has had a huge impact on our lives and highlighted the need for good sanitising practices for all businesses and the public, something most of us have taken for guaranteed for such a long time.

We have been trained in infection control for well over a year and always offered a niche service but it has always been a service with a niche market until now. The world has gone hygiene crazy rightly or wrongly and demand for disinfection and deep cleaning of offices, schools, homes etc is at an all-time high.

How can we help

JL Carpet Cleaning offers a professional disinfection service for Shropshire and surrounding areas. Our 2 step service involves all touchpoints cleaned and treated 1st for maximum coverage using a specialist disinfectant cleaner. An antimicrobial product is applied via a fogging machine which atomises the product into a fine [...]

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