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Here are some frequently asked questions (FAQ)

How do you work out your prices?

For carpet cleaning, prices are based on the size of the areas you want cleaned and how many steps you have. We have a minimum charge of £105 for the first area. The minimum price per area is £35, with discounts available for larger properties. Stain removal starts from £120 for the first hour. Upholstery and leather cleaning start from £50 per seat. Rugs are priced per square metre with a minimum charge of £150. (Prices as of 2025.)

We’re happy to provide a free estimate over the phone or via WhatsApp if you can give rough measurements. Otherwise, we can arrange a home visit to pre-inspect and measure the property.


Do you have insurance?

Yes. We are fully insured with £5 million public liability cover, along with “items worked upon” insurance for added protection.


What makes your service different from others?

We are fully advanced NCCA members, IICRC members and Trading Standards accredited. We work to the British Standards Institute PAS86 standard. We’re also one of Shropshire’s only IICRC commercial cleaning technicians. We regularly update our training and even provide training to new and experienced cleaners — so you’re always in safe hands.

We’ve been cleaning carpets in Telford and Shropshire for over 20 years. Jared is also a trained carpet installer and carpet inspector. We use a powerful truck-mounted system with our own onboard water supply and off-site waste disposal — never down your toilet.

Our biggest strength is our customer service. Many clients have stayed with us for nearly 20 years because we offer a personal, old-fashioned level of service rarely seen these days.


How often should I have my soft furnishings cleaned?

Most manufacturers recommend professional wet extraction every 12–18 months. Regular vacuuming with an upright cleaner is recommended weekly. We can offer tailored advice based on your soft furnishings and carpet types.


I’ve had cheaper quotes. Why are your prices higher?

Not all cleaning companies work to the same standards. We follow strict procedures, invest heavily in training, insurance and equipment, and we prioritise customer service and long-term results. Some companies use low-cost equipment or skip essential steps (“splash and dash”), which often leads to damage or rapid re-soiling.

Our quotes are transparent and based on a proper pre-inspection. There are no hidden charges, no add-ons, and no upselling. Check our reviews — they reflect the quality and care we put into every job.


Can you remove tough stains like red wine or pet urine?

Carpets take a beating, so it’s normal for them to get spots and stains. Many spots are easy to remove; true stains (where colour has been added to the fibre) are more complex. While we’ve removed countless stains, no company can guarantee every stain will come out. Using supermarket stain removers can often set stains permanently — we advise against them.

Urine and odour issues usually require sub-surface treatment. We specialise in odour removal; please see our odour removal page for full details.


How long do carpets take to dry after cleaning?

Most carpets are touch-dry within 2–4 hours. Our truck-mounted system extracts more moisture than DIY or portable machines, helping carpets dry faster. We also use speed-drying equipment where needed, so most carpets and upholstery are usable the same day.


My carpet became dirty quickly after a previous clean. Why?

This is usually caused by detergent residue being left behind during cleaning. Residues attract dirt, causing rapid re-soiling. We use free-rinsing, eco-friendly products that break the bond between dirt and fibres, allowing them to rinse cleanly away.


Are your products safe for children and pets?

Absolutely. Our products are safe, non-toxic and WoolSafe approved — safe for children, pets and allergy sufferers. If you have a specific sensitivity, just let us know, and we’ll choose the right products for you.


Do you cover all of Telford and the surrounding areas?

We cover Telford & Wrekin, Shrewsbury and a wide range of surrounding areas throughout Shropshire. Some locations outside our main radius may incur a small travel charge.


Can you quote over the phone?

We can sometimes give an estimate based on your room sizes. However, for accuracy and fairness, we prefer a free home survey. Every property is different, and factors like soiling levels and fibre types affect the final price. A home visit ensures you get an accurate quote with no surprises.

If you have any other questions, please don’t hesitate to contact us.

Carpet 7 point process

1. Pre-Survey

This is carried out on all carpets that will be potentially cleaned. This is for fibre identification, to check for existing damage, potential problems and in some cases, cleaning limitations. The results will be fully discussed with the customer before any work is carried out

2. Pre-Clean Vacuuming

Around 80-85% of soiling in carpets is dry particulate dust/grit type soiling. The first important stage of all cleaning processes is to remove as much dry soiling as possible before wetting the carpet. All carpets are pre-vacuumed with a heavy-duty commercial grade vacuum cleaner.

3. Spotting & Pre-Spray

Some carpets may have spots and stains that need separate attention before the carpet is pre-sprayed. After these have been treated the carpet will be pre-sprayed with a product appropriate to the soiling and fibre type.

4. Agitation

Done by a machine, this is used to open the carpet pile and works the cleaning solution into the carpet fibres allowing it to work on the deeper down soils and preparing the carpet for rinse extraction. Agitation is a very important part of the cleaning process and commonly skipped by cleaning companies.

5. Rinse extraction

Solution is jetted into the carpet at over 110degrees C and over 250psi. The wand pass then extracts the solution and soiling and is lifted out by our truck mounted cleaning system* and wastewater is recovered back into our vehicle. This leaves your carpets smelling fresh and free from cleaning solutions. * dependant on access

6. Drying

Our extraction equipment will typically leave your carpets touch dry within a few hours, but as part of the service and for extra convenience, we use our air movers which will help dry the carpets fast if required.

7. Final groom and run through

Carpets are groomed if required and then we’ll run through the finishing details and ask you to check your happy and then its time to say goodbye

Our truck mounted cleaning system benefits

Q: What are the benefits or a truck-mounted cleaning system over a portable machine?

A: There is a huge difference between a portable machine using electric from a typical plug and a petrol-driven engine. We have our own power supply and bring our own filtered water supply to all jobs. It allows for such a variety of benefits. We have listed them below to explain in better detail:

1. Immense Heat

Our truck mount produces immense temperatures of over 230 degrees F. These temperatures kill bacteria, germs, and viruses in your soft furnishings and are simply not available from the average tap.

2. Vacuum Power

Our truck mount can extract nearly twice as much moisture from soft furnishings compared to most high-spec portables. This allows carpets to dry quicker and leave a superior result.

3. Rinsing Power

We have our own water supply on board, so there’s no need to use your water and fill buckets. Our truck mount can flush pollutants from your carpets & upholstery deeper and faster with the reassurance it is being fully extracted.

4. Waste Removal

In the unique times we are in, we can reassure you all waste from your soft furnishings is secured into our van mounted waste tank and disposed of off site. We do not tip contaminated waste or soiling down your toilets or around your property. All pollutants are exhausted outside at the machine and not back into your property.

Watch our truck mount in action

Upholstery 7 point process

1. Pre-Survey

This is carried out on all carpets that will be potentially cleaned. This is for fibre identification, to check for existing damage, potential problems and in some cases, cleaning limitations. The results will be fully discussed with the customer before any work is carried out

2. Pre-Clean Vacuuming

Around 80-85% of soiling in carpets is dry particulate dust/grit type soiling. The first important stage of all cleaning processes is to remove as much dry soiling as possible before wetting the upholstery. All upholstery is pre-vacuumed with a heavy-duty commercial grade vacuum cleaner.

3. Spotting & Pre-Spray

Some upholstery may have spots and stains that need separate attention before the fabric is pre-sprayed. After these have been treated the fabric will be pre-sprayed with a product appropriate to the soiling and fibre type.

4. Agitation

Done by a machine or by variety of methods. This is used to work the cleaning solution into the fibres allowing it to work on the deeper down soils and preparing the upholstery for rinse extraction. Agitation is a very important part of the cleaning process and commonly skipped by cleaning companies.

5. Rinse extraction

The solution and soiling are then lifted by our water extraction machine using the latest in upholstery cleaning tools, the Sapphire Pro. These are designed to clean the fabric without spraying water deep into the cushion, meaning that over wetting is eliminated, and the drying time is a lot faster

6. Drying

Our extraction equipment will typically leave your fabrics touch dry within a few hours, but as part of the service we will speed dry the fabrics as much as possible prior to leaving.

7. Final groom and run through

The upholstery is groomed if required and then we’ll run through the finishing details and ask you to check your happy and then its time to say goodbye

Why Do Carpets Smell After Cleaning?

If you’ve recently had your carpets cleaned and noticed a damp or slightly musty smell afterwards, you’re not alone. It’s a question we’re asked fairly regularly.

In many cases the smell disappears as the carpet dries. However, sometimes it can indicate an underlying issue such as trapped contamination, slow drying or old spillages being reactivated.

Understanding why this happens can help you decide whether it’s simply part of the drying process — or something that needs further attention.

The simple explanation

  • Carpets can sometimes smell after cleaning because moisture reactivates odours trapped deep within the carpet fibres, backing or underlay.
  • Common causes include slow drying, pet urine contamination, old spillages being reactivated or carpets becoming overwet during DIY cleaning.
  • In most cases the smell disappears once the carpet has fully dried, usually within 24 hours.

Moisture releasing trapped odours

Carpets act like giant filters in the home. Over time they collect dust, dirt, spillages and other contaminants from everyday living.

When a carpet is cleaned, the moisture used during the process can sometimes reactivate these trapped odours. Old spillages or residues that were previously dry can release smells once moisture reaches them again.

Pet urine is a common example. Even when the original stain is no longer visible, the urine salts can remain deep in the carpet backing. When moisture is introduced during cleaning, those salts can reactivate and release ammonia-like odours.

Slow drying carpets or over wetting

Another common cause of post-cleaning odours is slow drying. If a carpet remains damp for too long, it can begin to develop a damp smell. This can happen when:

  • Too much moisture has been used during cleaning
  • The cleaning machine has poor vacuum recovery
  • There is limited airflow in the room

DIY hire machines and supermarket carpet cleaners often struggle to recover all the moisture they put into the carpet. As a result, the carpet backing or underlay can remain damp for long periods. Professional carpet cleaning companies will usually include assisted drying using airflow to speed up the drying process.

Professional air movers drying a wool carpet after cleaning

Wool carpets can slightly smell when damp

Wool carpets can sometimes give off a slight odour when damp which many people describe as a “wet fur” smell.

This is completely normal. Wool is a natural fibre that comes from sheep’s fleece, so when it becomes damp it can briefly release a similar scent.

As the carpet dries fully, this smell normally disappears within around 24 hours.

When should you be concerned

After a professional carpet clean, there usually shouldn’t be a strong smell at all. Most customers simply notice that the room feels fresher and cleaner, and this is what JL Carpet Cleaning offers: a professional carpet cleaning service every time. However, if the room begins to smell damp 12 hours or more after cleaning, this may indicate that the carpet has been over-wet or is drying too slowly.

Thicker carpets naturally take longer to dry due to their pile density, and wool carpets can also retain more moisture than synthetic fibres. If moisture has reached the carpet backing or underlay and cannot dry properly, mildew or mould can begin to develop underneath the carpet.

Pet urine contamination

One of the most common causes of persistent odours after cleaning is pet urine contamination.

Pet urine damage to carpet backing and underlay requiring specialist treatment

Urine cannot usually be removed with standard carpet cleaning solutions alone. The urine salts bond to carpet fibres and backing materials and require specialist neutralising treatments to break them down.

In many cases, the contamination can spread underneath the carpet and into the underlay. When this happens, the treatment process becomes more involved, as the neutralising products need to reach all contaminated areas.

DIY carpet cleaning mistakes

Many problems occur when carpets are cleaned using hire machines or small domestic carpet cleaners.

These machines often inject a large amount of moisture into the carpet, but do not have enough vacuum power to extract it fully. Homeowners will also tend to go over the same area repeatedly, which can lead to over-wetting. Another common issue is shampoo residue. As professional cleaners, we don’t simply shampoo carpets. Leaving detergent residue behind can cause two problems:

  • The residue attracts soil, causing carpets to become dirty again quickly
  • Residue can contribute to lingering odours

Proper cleaning involves flushing contaminants and residues from the carpet rather than leaving them behind.

How to help carpets dry properly

If you have cleaned a carpet yourself, there are a few steps that can help reduce drying time:

  • Ventilate the room well
  • Use fans to move air across the carpet surface
  • Avoid walking on the carpet until it has dried
  • Carry out extra “dry strokes” with the machine to remove more moisture

However, if odours are caused by deeper contamination or urine issues, professional treatment may be required.

When professional help maybe needed

Persistent odours often indicate contamination deeper within the carpet backing or underlay. In these situations, a professional assessment is usually the best option to determine how far the contamination has spread and what treatment is required.

At JL Carpet Cleaning, we regularly deal with odour issues caused by urine contamination, slow drying carpets and previous DIY cleaning attempts across Telford, Shrewsbury and the wider Shropshire area.

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