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Here are some frequently asked questions (FAQ)

How do you work out your prices?

For carpet cleaning, prices are based on the size of the areas you want cleaned and how many steps you have. We have a minimum charge of £105 for the first area. The minimum price per area is £35, with discounts available for larger properties. Stain removal starts from £120 for the first hour. Upholstery and leather cleaning start from £50 per seat. Rugs are priced per square metre with a minimum charge of £150. (Prices as of 2025.)

We’re happy to provide a free estimate over the phone or via WhatsApp if you can give rough measurements. Otherwise, we can arrange a home visit to pre-inspect and measure the property.

Do you have insurance?

Yes. We are fully insured with £5 million public liability cover, along with “items worked upon” insurance for added protection.

What makes your service different from others?

We are fully advanced NCCA members, IICRC members and Trading Standards accredited. We work to the British Standards Institute PAS86 standard. We’re also one of Shropshire’s only IICRC commercial cleaning technicians. We regularly update our training and even provide training to new and experienced cleaners — so you’re always in safe hands.

We’ve been cleaning carpets in Telford and Shropshire for over 20 years. Jared is also a trained carpet installer and carpet inspector. We use a powerful truck-mounted system with our own onboard water supply and off-site waste disposal — never down your toilet.

Our biggest strength is our customer service. Many clients have stayed with us for nearly 20 years because we offer a personal, old-fashioned level of service rarely seen these days.

How often should I have my soft furnishings cleaned?

Most manufacturers recommend professional wet extraction every 12–18 months. Regular vacuuming with an upright cleaner is recommended weekly. We can offer tailored advice based on your soft furnishings and carpet types.

I’ve had cheaper quotes. Why are your prices higher?

Not all cleaning companies work to the same standards. We follow strict procedures, invest heavily in training, insurance and equipment, and we prioritise customer service and long-term results. Some companies use low-cost equipment or skip essential steps (“splash and dash”), which often leads to damage or rapid re-soiling.

Our quotes are transparent and based on a proper pre-inspection. There are no hidden charges, no add-ons, and no upselling. Check our reviews — they reflect the quality and care we put into every job.

Can you remove tough stains like red wine or pet urine?

Carpets take a beating, so it’s normal for them to get spots and stains. Many spots are easy to remove; true stains (where colour has been added to the fibre) are more complex. While we’ve removed countless stains, no company can guarantee every stain will come out. Using supermarket stain removers can often set stains permanently — we advise against them.

Urine and odour issues usually require sub-surface treatment. We specialise in odour removal; please see our odour removal page for full details.

How long do carpets take to dry after cleaning?

Most carpets are touch-dry within 2–4 hours. Our truck-mounted system extracts more moisture than DIY or portable machines, helping carpets dry faster. We also use speed-drying equipment where needed, so most carpets and upholstery are usable the same day.

My carpet became dirty quickly after a previous clean. Why?

This is usually caused by detergent residue being left behind during cleaning. Residues attract dirt, causing rapid re-soiling. We use free-rinsing, eco-friendly products that break the bond between dirt and fibres, allowing them to rinse cleanly away.

Are your products safe for children and pets?

Absolutely. Our products are safe, non-toxic and WoolSafe approved — safe for children, pets and allergy sufferers. If you have a specific sensitivity, just let us know, and we’ll choose the right products for you.

Do you cover all of Telford and the surrounding areas?

We cover Telford & Wrekin, Shrewsbury and a wide range of surrounding areas throughout Shropshire. Some locations outside our main radius may incur a small travel charge.

Can you quote over the phone?

We can sometimes give an estimate based on your room sizes. However, for accuracy and fairness, we prefer a free home survey. Every property is different, and factors like soiling levels and fibre types affect the final price. A home visit ensures you get an accurate quote with no surprises.

If you have any other questions, please don’t hesitate to contact us.

Carpet 7 point process

1. Pre-Survey

This is carried out on all carpets that will be potentially cleaned. This is for fibre identification, to check for existing damage, potential problems and in some cases, cleaning limitations. The results will be fully discussed with the customer before any work is carried out

2. Pre-Clean Vacuuming

Around 80-85% of soiling in carpets is dry particulate dust/grit type soiling. The first important stage of all cleaning processes is to remove as much dry soiling as possible before wetting the carpet. All carpets are pre-vacuumed with a heavy-duty commercial grade vacuum cleaner.

3. Spotting & Pre-Spray

Some carpets may have spots and stains that need separate attention before the carpet is pre-sprayed. After these have been treated the carpet will be pre-sprayed with a product appropriate to the soiling and fibre type.

4. Agitation

Done by a machine, this is used to open the carpet pile and works the cleaning solution into the carpet fibres allowing it to work on the deeper down soils and preparing the carpet for rinse extraction. Agitation is a very important part of the cleaning process and commonly skipped by cleaning companies.

5. Rinse extraction

Solution is jetted into the carpet at over 110degrees C and over 250psi. The wand pass then extracts the solution and soiling and is lifted out by our truck mounted cleaning system* and wastewater is recovered back into our vehicle. This leaves your carpets smelling fresh and free from cleaning solutions. * dependant on access

6. Drying

Our extraction equipment will typically leave your carpets touch dry within a few hours, but as part of the service and for extra convenience, we use our air movers which will help dry the carpets fast if required.

7. Final groom and run through

Carpets are groomed if required and then we’ll run through the finishing details and ask you to check your happy and then its time to say goodbye

Our truck mounted cleaning system benefits

Q: What are the benefits or a truck-mounted cleaning system over a portable machine?

A: There is a huge difference between a portable machine using electric from a typical plug and a petrol-driven engine. We have our own power supply and bring our own filtered water supply to all jobs. It allows for such a variety of benefits. We have listed them below to explain in better detail:

1. Immense Heat

Our truck mount produces immense temperatures of over 230 degrees F. These temperatures kill bacteria, germs, and viruses in your soft furnishings and are simply not available from the average tap.

2. Vacuum Power

Our truck mount can extract nearly twice as much moisture from soft furnishings compared to most high-spec portables. This allows carpets to dry quicker and leave a superior result.

3. Rinsing Power

We have our own water supply on board, so there’s no need to use your water and fill buckets. Our truck mount can flush pollutants from your carpets & upholstery deeper and faster with the reassurance it is being fully extracted.

4. Waste Removal

In the unique times we are in, we can reassure you all waste from your soft furnishings is secured into our van mounted waste tank and disposed of off site. We do not tip contaminated waste or soiling down your toilets or around your property. All pollutants are exhausted outside at the machine and not back into your property.

Watch our truck mount in action

Upholstery 7 point process

1. Pre-Survey

This is carried out on all carpets that will be potentially cleaned. This is for fibre identification, to check for existing damage, potential problems and in some cases, cleaning limitations. The results will be fully discussed with the customer before any work is carried out

2. Pre-Clean Vacuuming

Around 80-85% of soiling in carpets is dry particulate dust/grit type soiling. The first important stage of all cleaning processes is to remove as much dry soiling as possible before wetting the upholstery. All upholstery is pre-vacuumed with a heavy-duty commercial grade vacuum cleaner.

3. Spotting & Pre-Spray

Some upholstery may have spots and stains that need separate attention before the fabric is pre-sprayed. After these have been treated the fabric will be pre-sprayed with a product appropriate to the soiling and fibre type.

4. Agitation

Done by a machine or by variety of methods. This is used to work the cleaning solution into the fibres allowing it to work on the deeper down soils and preparing the upholstery for rinse extraction. Agitation is a very important part of the cleaning process and commonly skipped by cleaning companies.

5. Rinse extraction

The solution and soiling are then lifted by our water extraction machine using the latest in upholstery cleaning tools, the Sapphire Pro. These are designed to clean the fabric without spraying water deep into the cushion, meaning that over wetting is eliminated, and the drying time is a lot faster

6. Drying

Our extraction equipment will typically leave your fabrics touch dry within a few hours, but as part of the service we will speed dry the fabrics as much as possible prior to leaving.

7. Final groom and run through

The upholstery is groomed if required and then we’ll run through the finishing details and ask you to check your happy and then its time to say goodbye

From Fleece to Floor – The Story Behind Every Wool Carpet

It’s not every day you get to see where the carpets we clean actually begin their journey, so when I got the chance to attend the WoolSafe “Fleece to Floor” Tour, I jumped at it.
For me, training and learning have always been at the heart of what I do – and understanding the process from start to finish really reinforces why wool carpets deserve proper care and respect.

The tour was a real eye-opener. From the moment the fleece is sheared, sorted, and cleaned, through to spinning, dyeing, and weaving, the level of skill and craftsmanship involved in producing a single wool carpet is incredible. Every stage takes time, precision, and dedication. You really come away appreciating that a good wool carpet isn’t just another floor covering – it’s a piece of British heritage and hard work that starts on the farm and ends under your feet.

The Journey Begins – Grading and Sorting

Wool fleece grading
Fleeces being graded at the British Wool depot – every batch is carefully sorted by quality and fibre type before it begins its journey to the mill.
Graded wool being delivered
Once graded, the wool is pressed, packed, and transported to UK manufacturers – continuing the journey from British farms to British-made carpets

Preparing the Fibre – Scouring and Cleaning

Wool scouring line
At the scouring plant – raw fleece is thoroughly cleaned to remove natural oils and impurities before it’s ready for processing.
Scouring lines in action
The scouring process in action – huge machines working through tonnes of British wool, ready to be transformed into yarn for carpets and textiles.
Cleaned wool fibres being prepared for carding
Freshly cleaned wool fibres being prepared for carding and spinning – the first glimpse of that clean, creamy texture we all recognise in quality wool

Adding Colour and Character – Dyeing the Wool

Dye baths for dyeing fibres
Dyed with care – batches of clean wool are coloured using precise dyeing methods before being spun into yarn. Each shade is carefully controlled for consistency and depth.
Dyed wool fibres ready for spinning
Freshly dyed wool yarns hanging to dry – a crucial stage that brings colour and character to the finished carpet.
Wool fibres are being spun into bobbins
The wool now spun into yarn and wound onto bobbins – ready to be woven into carpets that carry the heritage of British wool from fleece to floor.

Spinning, Twisting, and Weaving

Wool being spun and twisted
Once the yarn has been spun and dyed, it’s twisted and wound – preparing it for weaving into the final carpet design
Traditional carpet looms
At the mill – rows of traditional looms weaving dyed wool yarns into patterned and textured carpets ready for homes across the UK.
Carpet being manufactured
A closer look at the weaving process – the moment when thousands of strands of wool come together to form a finished British-made carpet

Respecting the Fibre

Wool is an amazing natural fibre. It’s renewable, sustainable, and built to last – but only if it’s cared for properly.
Seeing first-hand how much effort goes into producing it really drives home how important it is to maintain it correctly once it’s in your home. Using the wrong products or techniques can undo years of craftsmanship in one clean.

That’s where the WoolSafe Organisation comes in. Every WoolSafe-approved product has been tested to make sure it protects the natural structure of wool.
The outer layer is hydrophobic (basically water-resistant) and the inner core is hydrophilic (it absorbs moisture) – both play an important part in how wool performs. The wrong chemicals or over-wetting can strip away that protection, dull colours, and make the carpet age before its time.

Why Choose a WoolSafe Service Provider?

A WoolSafe Service Provider isn’t just someone who “knows how to clean wool.” It means being properly trained, tested, and certified by the official WoolSafe Organisation – giving you peace of mind that your carpet’s in safe hands.

Here at JL Carpet Cleaning, we’re proud to be Shropshire’s only fully active WoolSafe Service Provider, covering Telford, Shrewsbury, and the surrounding areas.
With over 25 years in the carpet industry – from fitting to specialist Woolsafe carpet cleaning and now training other cleaners – we’ve built a level of knowledge that goes far beyond just using a machine.

On top of that, I’ve recently qualified as a carpet inspector, which adds another layer of understanding to what we do.
It means I can identify potential issues with construction, wear, or installation before cleaning even begins – helping to prevent problems and ensure the best possible results for every carpet we work on.

We understand how carpets are made, what’s underneath them, and how different fibres react. That experience is what protects your investment and keeps your home looking its best for years to come.

From Farm to Floor, and Back Again

The WoolSafe “Fleece to Floor” Tour was a reminder of just how much there is to celebrate about wool – its sustainability, durability, and quality.
Behind every carpet is a story of skill, craftsmanship, and tradition, and it deserves to be treated with that same respect when it’s cleaned.

That’s exactly what we do here at JL Carpet Cleaning – combining the right training, the right products, and the right approach to keep your wool carpets looking and performing how they should.

Because after seeing the journey from fleece to floor, it’s hard not to appreciate the story under your feet.

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